Coverage of blu, and the details you need if you are writing about us. For anything not here — interviews, product samples, imagery or figures — get in touch and we will come back to you the same working day.
blu becomes the first Middle Eastern brand in the portfolio of Pattern (Nasdaq: PTRN), the global ecommerce accelerator, as the first step toward European and North American expansion.
The two companies will build a joint expansion roadmap, pairing blu's product engineering with Pattern's marketplace operations across advertising, logistics, pricing and customer service. Financial terms were not disclosed.
Where it ran
Two UAE consumer titles reviewed the Ionic Shower Head & Filter in 2024. Gulf News placed it first of five as “Best Overall”, calling it “perhaps the most talked about shower filter in the UAE”, while listing a short filter lifetime and the lack of adjustable water pressure among its drawbacks. Cosmopolitan Middle East featured it in its own five-filter roundup that June.
Where it ran
For interviews, imagery, product samples or data requests, email press@bludubai.com. We answer the same working day.
Spokespeople: Ahmed Elgibaly, Founder & CEO, and Lars Mourey, Co-founder & COO. Both are available for comment on water quality in the Gulf, ecommerce in the region, and manufacturing for the UAE market.
High-resolution product imagery, the blu logo pack and our test certificates are available on request.
We answer journalists
the same working day.
Imagery, samples, certificates and interviews. Tell us your deadline and we will work to it.
