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NSF/ANSI 42 certified filtration medium Free shipping across the UAE 2-year warranty included Trusted by 50,000+ guests in UAE hotels NSF/ANSI 42 certified filtration medium Free shipping across the UAE 2-year warranty included Trusted by 50,000+ guests in UAE hotels
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17 August 2026Partnership

blu joins Pattern's global portfolio as its first Middle Eastern brand

blu becomes the first Middle Eastern brand in the portfolio of Pattern (Nasdaq: PTRN), the global ecommerce accelerator, as the first step toward European and North American expansion.

The two companies will build a joint expansion roadmap, pairing blu's product engineering with Pattern's marketplace operations across advertising, logistics, pricing and customer service. Financial terms were not disclosed.

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For interviews, imagery, product samples or data requests, email press@bludubai.com. We answer the same working day.

Spokespeople: Ahmed Elgibaly, Founder & CEO, and Lars Mourey, Co-founder & Regional Managing Partner. Both are available for comment on water quality in the Gulf, ecommerce in the region, and manufacturing for the UAE market.

High-resolution product imagery, the blu logo pack and our test certificates are available on request.

blu at a glance

  • Founded 2009, Dubai
  • Category Health and Wellness Solutions
  • Certification NSF/ANSI 42 filtration medium
  • Units sold across the GCC 1 million+
  • Amazon.ae #1 in Showerhead Filters
  • noon UAE #1 in Shower Filters
  • UAE retail locations 8
  • Hotels in the region ~100
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